Festival visual desing
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For the Open House Zaragoza, part of the global Open House Worldwide festival, the identity design draws inspiration from the city's rich heritage. Elements from Zaragoza’s history were brought to life, including typography from old local shops and the color palette reminiscent of iconic city postcards.

 

The resulting visual identity invites exploration, with claims that encourage discovering the hidden gems of the city. This design approach blends tradition with contemporary flair, offering a fresh perspective on Zaragoza’s architectural beauty while celebrating its past.
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Juan José Gallardo

Zuloark, Javi Cruz, Montera34