Naming and brand design

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Etymologically, PLACEO is the origin of pleasure. (it is the present active of the verb placeo, which precisely means to give pleasure) Exactly what this specialty coffee brand wants to provoke in whoever tries its product. They prepare and serve it with such care that they hope to be a source of delight.

 

The germ of the graphic project is the pleasure curve. Did you know that the curve itself is the same whether we talk about sexual pleasure or the pleasure you feel when trying a food?

We didn't. Boom!

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A versatile, powerful and differentiating graphic outline for the brand's graphic applications, wherever it's implemented.

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Interior design: Barkez studio.

Madrid

2023