Signage & wayfinding system
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Designing the signage system for McCann’s Madrid offices was a challenge of clarity and elegance.

 

In a dynamic workspace where multiple companies and areas intertwine, our goal was to create a seamless navigation experience. The result is a refined and precise design that guides visitors intuitively while integrating harmoniously with the space. A system ensuring that every sign is not just a direction—but part of the brand’s identity.
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Studio Banana. 

Fotografía de Rubén P. Bescós