Identity & Campaign
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In response to a call from the Madrid City Council seeking graphic design providers, a comprehensive project encompassing identity, set design, photography, graphic design, editorial, and infographics was developed.

 

This initiative, entirely original and unpublished, was an opportunity to craft a fictional brief and explore creative freedom. The conceptualized brand, "Mad about Mad," serves as a cultural hub for Madrid, initially taking the form of a magazine with aspirations to evolve into a physical space, cultural movement, and educational platform.

 

The name plays on the affection for Madrid, aiming to centralize culture by communicating events, celebrations, and milestones; publishing urban, artistic, and civic calls; presenting people and places; and sharing readings.

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Madrid

2020